Awarded by experts
17 Years Global No.1 TV
Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
Limitless contrast meets naturally bright colour
Samsung's Quantum Dot OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.
*Upscaling may not apply to PC connection and Game Mode.
LaserSlim Design
With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.
Quantum HDR OLED
See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene.
PANTONE Validated
Enjoy accurate and true-to-life colour, validated by PANTONE.
EyeComfort Mode
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
Super Ultrawide GameView and Game Bar 3.0
Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings. Plus, the advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.
*Applicable to console and PC Gaming only.
Auto Game Mode
With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.
Dolby Atmos®
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.
Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.
Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
*Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW TV – all in one place.
*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
SmartThings- Control your smart home from your TV
Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control*. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. Finally, smart living – made simple.
*Requires SmartThings app, Internet connection, and SmartThings enabled devices.
Samsung TV Plus- Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
*Internet connection required
- Brand:
- Samsung
- Category:
- OLED TVs
- Colour:
- Black
- Size (Inches):
- 77
- Resolution:
- 4K
- Energy Rating:
- F
- Rating Icon:
- https://store-90rhh09dph.mybigcommerce.com/content/images/energy-label-f.svg
- Rating Image:
- https://images.samsung.com/is/content/samsung/p6/common/energylabel/common-energylabel-qe77s90catxxu-energylabel.pdf
- Product Data Sheet:
- https://images.samsung.com/is/content/samsung/p6/common/energylabel/common-energylabel-qe77s90catxxu-productfiche.pdf